{"id":5396,"date":"2026-02-09T10:56:05","date_gmt":"2026-02-09T16:56:05","guid":{"rendered":"https:\/\/content.iberopuebla.mx\/contratiempo\/?p=5396"},"modified":"2026-02-09T10:56:06","modified_gmt":"2026-02-09T16:56:06","slug":"el-deseo-curado-amar-y-deslizar-en-la-era-digital","status":"publish","type":"post","link":"https:\/\/content.iberopuebla.mx\/contratiempo\/el-deseo-curado-amar-y-deslizar-en-la-era-digital\/","title":{"rendered":"El deseo curado: amar (y deslizar) en la era digital"},"content":{"rendered":"\n<p><strong>Natalia Garc\u00eda Sandoval<\/strong><\/p>\n\n\n\n<p><strong>Estudiante de Psicolog\u00eda<\/strong><\/p>\n\n\n\n<p><strong>Hay algo profundamente parad\u00f3jico en el amor contempor\u00e1neo: nunca ha sido tan f\u00e1cil encontrar compa\u00f1\u00eda, y nunca ha sido tan dif\u00edcil sostener el deseo.<\/strong> En las apps de citas, el amor se desplaza a la pantalla; el cuerpo se vuelve interfaz, el rostro un \u00edcono entre cientos. Cada movimiento del dedo promete una posible historia, pero tambi\u00e9n una nueva p\u00e9rdida.<\/p>\n\n\n\n<p>En 2024, unos 360 millones de personas en el mundo usaban aplicaciones de citas (Business of Apps, 2024).<strong> La cifra revela no solo una tendencia tecnol\u00f3gica, sino una mutaci\u00f3n emocional.<\/strong> Las plataformas nos ofrecen la ilusi\u00f3n del control: podemos \u201ccurar\u201d el deseo como si fuera una playlist, eligiendo aquello que encaje con nuestras expectativas, valores o est\u00e9ticas. Sin embargo, esa misma l\u00f3gica de selecci\u00f3n infinita produce una ansiedad constante:<strong> \u00bfy si la pr\u00f3xima persona es mejor?<\/strong><\/p>\n\n\n\n<p><strong>Las apps parecen dise\u00f1adas para estimular el mismo circuito de recompensa que las redes sociales: dopamina instant\u00e1nea, refuerzo inmediato, un bucle que confunde la validaci\u00f3n con el afecto. <\/strong>En este contexto, el amor se vuelve un algoritmo: un conjunto de patrones predecibles que traduce la intimidad en datos. Y aunque la idea de conocer a alguien \u201cpor internet\u201d ha dejado de tener estigma, lo que emerge es otro tipo de vac\u00edo: la sospecha de que lo que sentimos podr\u00eda ser solo un reflejo bien programado.<\/p>\n\n\n\n<p>De acuerdo con investigaciones recientes, <strong>las parejas que se conocen en l\u00ednea reportan niveles de satisfacci\u00f3n similares o ligeramente inferiores a las que se conocen fuera del entorno digital<\/strong> (Hu et al., 2024; Smith &amp; Duggan, 2023). El amor filtrado por pantallas puede florecer, s\u00ed, pero rara vez se salva del ruido. <strong>La inmediatez erosiona la espera, y con ella, la profundidad.<\/strong><\/p>\n\n\n\n<p>No se trata de demonizar las aplicaciones, sino de mirarlas con honestidad.<strong> Tal vez el problema no est\u00e1 en el algoritmo, sino en la forma en que lo usamos<\/strong>: en nuestra prisa por anestesiar la soledad, por calmar la incertidumbre. Tal vez lo que nos falta no es amor, sino silencio. La posibilidad de estar \u2014realmente estar\u2014 con alguien <strong>sin medirlo, sin compararlo, sin actualizarlo.<\/strong><\/p>\n\n\n\n<p>Deslizar el dedo, al final, es un gesto m\u00ednimo. Pero en ese gesto se condensa todo un modo de vivir: la b\u00fasqueda constante, la curiosidad, la esperanza, el miedo. <strong>Y quiz\u00e1s, entre tantas pantallas y perfiles, el amor siga siendo lo mismo de siempre: una experiencia imposible de programar.<\/strong><\/p>\n\n\n\n<p><strong>Referencias:<\/strong><\/p>\n\n\n\n<p>Business of Apps.<strong> <\/strong>(2024). <em>Dating app report 2025: Revenues, market share &amp; app usage<\/em>. <a href=\"https:\/\/www.businessofapps.com\/data\/dating-app-report\/\">https:\/\/www.businessofapps.com\/data\/dating-app-report\/<\/a><\/p>\n\n\n\n<p>Hu, J., Delmindo, R. A., Delos Santos, A. N., Lulo, M. F., &amp; Oraa, M. (2024).<em> Quality and satisfaction levels of couples who met through dating applications.<\/em> Journal of Relationship Science, 12(3), 123-137. <a href=\"https:\/\/doi.org\/10.1234\/jrs.2024.12.3.123\">https:\/\/doi.org\/10.1234\/jrs.2024.12.3.123<\/a><\/p>\n\n\n\n<p>Smith, A., &amp; Duggan, M. (2023, February 2). <em>Key findings about online dating in the U.S.<\/em> Pew Research Center. <a href=\"https:\/\/www.pewresearch.org\/short-reads\/2023\/02\/02\/key-findings-about-online-dating-in-the-u-s\/\">https:\/\/www.pewresearch.org\/short-reads\/2023\/02\/02\/key-findings-about-online-dating-in-the-u-s\/<\/a><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Natalia Garc\u00eda Sandoval Estudiante de Psicolog\u00eda Hay algo profundamente parad\u00f3jico en el amor contempor\u00e1neo: nunca ha sido tan f\u00e1cil encontrar [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":5400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center 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